Read. Sleep. Repeat.

Make every day a little more luxurious and transform your bathroom routine with LUXOME'S Plush Performance and Spa Collection Towels. Our towels were designed with softness, absorbency and durability top of mind. To help maximize the features and benefits of these bath essentials, we’ve put together a few tips on how to care for towels – from laundering to hanging – so you get the most out of bathing with the best.

What to Avoid

To maintain the premium quality and performance of your towels, avoid fabric softeners because they can deteriorate the towel fibers and reduce absorbency.  Also keep your towels away from household cleaners and personal care products that contain benzoyl peroxide or alpha hydroxy acids because these may cause discoloration.

Do not wash with items containing hooks, zippers or buttons as they may cause snags. For best results, dedicate the load of wash to towels only. Pro tip: In the event of a snagged loop on your towel, resist the urge to pull it. Simply cut the loop carefully with scissors.


We recommend using just a small amount of laundry detergent, as soap build up inhibits drying performance. Preferably a mild, liquid detergent free from any dyes and perfumes. Prevent pilling – which occurs when long fibers rub up against short fibers – by dedicating your load of wash to only your bath items and washing different color towels separately.

The debate still remains of "how often should you launder your towels?" As a general rule (and if you follow these care instructions), you should be ok washing your bath towel (or swap in a clean one) at least once a week and your washcloth a couple times a week. Wash towels more frequently if you're sick to avoid reinfection.


Before drying, give your towels a shake to fluff up the fabric and aid in absorbency. Ensure that towels are dry when you remove them from the dryer and before folding or storing. Even slightly damp towels can quickly mildew. 


Between uses, hang your towel to dry. Never pile damp towels on the floor or into a hamper, as this will enable growth of mildew and mold. Instead, drape the towel over a towel bar, which allows it to hang flat and air dry most quickly. When a towel is hung on a hook, moisture gets trapped between the folds. Trapped moisture = mildew and bacteria. We’re guessing you don’t want those in your bathroom.


Your towels are work horses; subject to daily use and frequent washing, it’s inevitable that they will eventually start looking tired. Plan accordingly: Replace your bath linens about every 2 years. We suggest donating your old towels to your local animal shelter or re-purposing them as cleaning rags. Good for you, good for the environment.